Archives for category: business book

ON SALE!

August 10, 2012 //

Click here on AMAZON.com for the eBook/Kindle edition.

For the paperback or hard cover version click here.

This is a book about implementing refreshing business strategies in the marketplace including:
• Strategies every successful leader must know.
• Sales Management Tactics for the goal-oriented executive.
• Executive Leadership.
• Effective Marketing and Branding techniques.
• Design, Innovation, and the Luxury Domain.
• What you don’t know could hurt your business – Food for Thought.
• Additional thoughts about post-recession marketing.
• Effective political campaign strategies by utilizing marketing
techniques along with the personal brand.

WHO IS THIS BOOK FOR?

– Sales and marketing managers/directors

– Entrepreneurs in all business stages

– College/University business faculty students

To PURCHASE the book, kindly click here for the hard cover or paperback and for the iPad / PDF versions — on the right hand menu.

– OR –

Click here on AMAZON.com for the eBook/Kindle edition. For the paperback or hard cover (click here).

For a preview, it is my pleasure to send you a sample of my book with 2 FREE chapters in PDF format along with an upcoming offer for the book when it gets released/published. Click here.

VISIT ENDORSEMENT | TESTIMONIAL PAGE

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Categories branding, business book, customer service, luxury branding, luxury marketing, marketing, non-fiction book, sales management

Free Chapters – Preview

July 7, 2012 //

Book available now at publisher’s eCommerce shop (Friesen Press) — and at Amazon for the Kindle Readers. Moreover, it’s also available online at all prominent bookstores (Chapters, Barnes & Nobles etc.)
ONLY $4.95 for the eBook

Categories business book, non-fiction book

VIDEO: Interview with author James D. Roumeliotis

June 25, 2012 //

Tags entrepreneurial essentials, Entrepreneurial Essentials: Unconventional Business Wisdom and Bold Tactics - The BOOK, james d roumeliotis, unconventional business

Categories business book, marketing, non-fiction book

The Rationale Behind the Image on the Front Book Cover

June 16, 2012 //

Here’s the creative rationale behind the graphic image of the front book cover.

by Vagelis Tassopoulos (cover concept) and Elsa Sturm (art director) — with Enfant Gate boutique advertising & marketing firm, Athens, Greece

A Tie that looks like an owl. An owl that looks like a tie. Business as seen through the eyes of Wisdom. A surreal, memorable visual conveying that entrepreneurial success is a result of a unique combination: professionalism, wisdom achieved through practice and a bold attitude.

What’s your take? Do you like it? Does it convey a suitable image for the main title along with the subtitle of the book? Does it seem somewhat retro in its stylistic cues?