Here’s the creative rationale behind the graphic image of the front book cover.
by Vagelis Tassopoulos (cover concept) and Elsa Sturm (art director) — with Enfant Gate boutique advertising & marketing firm, Athens, Greece
A Tie that looks like an owl. An owl that looks like a tie. Business as seen through the eyes of Wisdom. A surreal, memorable visual conveying that entrepreneurial success is a result of a unique combination: professionalism, wisdom achieved through practice and a bold attitude.
What’s your take? Do you like it? Does it convey a suitable image for the main title along with the subtitle of the book? Does it seem somewhat retro in its stylistic cues?